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The Gift of
Time Is Tradition.

Father's Day Buying Guide

Did you know that a watch is one of the first personal things people notice when they meet you? A watch is more than just a timepiece, it represents who you are, your personal style, your values, quite simply, it is a reflection of who you are. Some choose a fashion statement, while others opt for the most functional timepiece they can find. So, how do you pick a watch for the man that loved and guided you as you grew up?

For this Father's Day, Jack Mason has created a buying guide that incorporates different personalities and lifestyles to recommend the perfect watch for the Dad in your life. Giving the gift of time is always the perfect gift on any Dad's list!

Sporty Dad

This is for the Dad who loves action sports. He needs a watch that’s highly durable and water/sweat resistant. A versatile strap material such as rubber is highly recommended for this sporty Dad.

Durability
Functionality
Style

Nerdy Dad

This is for the Dad who loves to know how things work. He looks for things that are purposefully made. A watch that shows the inner workings of how it ticks is something he can appreciate.

Durability
Functionality
Style

Gearhead Dad

This is for the Dad who lives in the garage tuning his car or who’s weekend activity is attending car meets. A watch with a race timing function and perforated leather straps will make him feel like he’s always in the driver’s seat.

Durability
Functionality
Style

Outdoors Dad

This Dad is always looking to take the family on a hike or camping trip. He loves to buy outdoor gear that’s practical and can withstand the elements. He needs a watch that is legibile at night just as much as during the day.

Durability
Functionality
Style

Trendy Dad

This is for the Dad that always looks cool and isn’t afraid to standout from the crowd. He knows what’s up, and likes to add a pop to his overall look.

Durability
Functionality
Style

Classic Dad

This Dad relishes the good times of the old. He understands what it means when things last from generation to generation. Whether it’s a classic music album on vinyl or a vintage car, this Dad appreciates what’s done right.

Durability
Functionality
Style