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Celebrating 50 Years of Earth Day

Posted by Alexis Smith on

Celebrating 50 Years of Earth Day

Introducing our Newest Solar Watch 

To celebrate the 50th anniversary of Earth Day we’re introducing a new version of our Solar Watch to help create awareness about the global campaign.


We're Doing Our Part 

When purchasing the Solar Watch, 5% of proceeds will go to support Rainforest Trust, funding their most urgent projects across the globe. 

For over 30 years, Rainforest Trust has worked tirelessly to preserve critical habitat and safeguard species. In doing so, they are taking the first and most imperative steps to prevent deforestation. 23.5 Million Acres of Land - protected to date by Rainforest Trust projects.


Thoughtful Design

Since the Solar Watch has become one of our most popular watches, we wanted to maintain the overall design and recycled and sustainable materials as the original version, but incorporate new colors and customizations.

During the process of exploring sustainable materials, the biggest challenge was creating an environmentally friendly watch without sacrificing style and quality. We chose the solar-powered movement not only for its lifespan and use of earth’s most available resource but also for its subtle encouragement to get outside and recharge it.

The 42mm stainless steel case is cast from recycled case blanks that would be otherwise unusable material, and it is tested for water resistance of up to 100 meters.

The recycled polyester strap is made from used plastic bottles and a sustainable cork backing. The production process for this innovative material, developed by Kvadrat, is much more efficient than for virgin polyester. It uses less energy and chemicals, which minimizes CO2 emissions to make a genuine impact on the global environment.

The EpsonVS43 movement uses a solar cell that sits below a dark green perforated dial design featuring Super-LumiNova® numbers and a day-date aperture. This design allows light to reach through the dial and power the movement. No need to replace the battery because it can run for six months on a fully charged solar cell.


“This is my favorite watch that I have designed in my career thus far. It’s really satisfying to see our customers respond so positively to a product that we are really passionate about. With new, innovative materials and technology becoming available, I am excited to see where the watch industry will go.” - Senior Designer, Colin Curry


  • 42mm recycled steel case
  • 20mm recycled PET fabric strap
  • Sustainable cork strap backing
  • Quick-release strap pins
  • Second crown turns internal compass bezel
  • Custom case back commemorating the 50th anniversary of Earth Day
  • Internal compass bezel
  • Perforated dial design allows light to enter the solar cell


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