Jack Mason was established in 2015 during the height of the fashion watch trend. After 10 years in the fashion watch industry, Peter Cho and Craig Carter sought to create a watch brand that didn’t have a famous fashion house name attached to it. The goal was to be authentic, original, and fresh in a vast sea of watch brands dominated by two of the largest watch groups in America.
With an original 1971 vintage Airstream as our mobile showroom, we toured the country to spread the good word of our new watch brand. From trade shows to pop-ups, it was our way of seeing the country and doing what we loved.