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Sailing Into New Territory

Posted by Alexis Smith on

Sailing Into New Territory

We took some time to consider each pillar in our watch collection and dream up what the most fully realized version of those watches could be. With all Jack Mason timepieces, the starting point and central goal is function. For this particular project, we wanted to create a more specific product — one with all of the bells and whistles. 

Introducing the pinnacle of our classic Nautical Pillar – the Regatta Timer – JM-N105. With functionality as the central focus for this design, our traditional Nautical dial blueprint has been reimagined to prominently feature the regatta countdown timer, an essential part to yachting and extremely accurate timekeeping.

The case features our first ever bi-directional compass bezel for quick orienteering operation. In the event that you find yourself overboard, this dive quality watch features a depth rating of 20 ATM.

The Regatta Timer boasts a Swiss movement, another first for Jack Mason timepieces. The precision carried by the “Swiss made” name is consistent not only with yacht timing functionality, but also with the day to day accuracy of the watch function.

INSPIRATION AND DESIGN

The inspiration for the Regatta Timer was taken from a collection of childhood memories shared with us by a member of our Jack Mason family. The tales of her and her father sailing and racing their many family owned vessels in community regattas inspired us to dig deeper into the history of regatta and the yacht timer. There, we discovered the origin of America’s Cup and the rich history of watches and regatta.

After meticulous research and before we put pen to paper, we decided to break down the yachting category into four main components from which our designs could be influenced: historic, leisure, casual sport and professional. The goal was to design a watch for the casual sport customer: a weekend enthusiast or even a yachting fan; someone who understands the heritage story and is emotionally connected in some way to the lifestyle.

With a true sport watch in mind, Creative Director, Peter Cho, envisioned a very specific product, complete with all of the bells and whistles. “When the team started discussing materials and functionality, we decided we needed to create a Regatta Timer that included only the highest quality components – a Swiss movement, sapphire crystal and a high depth rating. When passion takes the lead on design, it’s pretty amazing to see what comes of it.”

The full Jack Mason Box Set is complete with the Regatta Timer on a butterfly closure, solid link bracelet, a new rubber strap design in Jack Mason’s standard navy-blue and the best-selling tan Italian leather strap. All straps feature quick release pins for easy interchangeability.

After launching and successfully funding their first Kickstarter project early last year, the Jack Mason design team quickly set to work on this project, one that Senior Watch Designer, Colin Curry, refers to as a pinnacle of the Jack Mason Nautical Collection. “This is the most elevated experience we’ve ever undertaken and a true design challenge from start to finish. We hope you can feel the passion poured into every piece.”

WATCH THE VIDEO

The Regatta Timer

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