Strat-o-timer GMT: Dr Pepper® 2024

This uniquely Texan collaboration symbolizes two Texas brands that bonded over a common passion for the lifestyle of treating yourself to something special. We are ecstatic about this newest edition and we cannot wait to see where you take your Dr Pepper®.

The 2024 Edition proudly showcases details inspired by Dr Pepper® and the Lone Star State. When looking at the watch, you’re greeted with subtle touches of Texas warmth thanks to the Lone Star details and the red, white and blue counter-balance. The Dr Pepper® colors, custom rotor, and commemorative lume design make it even more Texan.

Sometimes there is more than meets the eye. In the case of the 2024 Edition Dr Pepper® Strat-o-timer GMT, a hidden design detail is revealed when the lights get low. We’ve highlighted the 10, 2, and 4 indices with a different colored lume to commemorate the famous “Drink a Bite to Eat at 10, 2, and 4” Dr Pepper® slogan from the 1930s.

Every 2024 Edition Dr Pepper® Strat-o-timer GMT will arrive in special co-branded packaging that features historic Dr Pepper® imagery and honors the one-of-a-kind collaboration between two Texan brands.

This self-winding movement features a 42 hour power reserve, 24 jewels, and 28,800vph. Its functions include a GMT with jumping local hour, which is functionally identical to a Rolex GMT-Master II and is generally only reserved for watches in higher price ranges. Each movement is regulated in-house to an accuracy of +/-5 spd.

The 316L stainless steel bracelet features a concealed, tool-free system for on-the-go micro-adjustments. The clasp has been carefully engineered with 9 levels of fine-tuning to ensure the perfect fit on a broad spectrum of wrist sizes. While being worn, all the clasp’s mechanics stay hidden out of view to preserve the bracelet’s refined and uniform look.