As the celebrity of Santos grew and his designs more technical, so did the concept of men’s wristwatches. After the introduction of the Cartier Santos and World War I, the aviation industry became more mechanical, increasing the demand for the chronograph and other Aviation models.
Despite the demand for more functionality and evolution of the aviation-inspired timepiece, even over a century later, the historically bold watch is recognizable across brands and models. And primarily due to the first model by Cartier himself, which remains both functional and luxurious.
The historical significance, bold features, and iconic place in both American and timepiece history have made the aviation-style watches as recognizable now as in its original form. So when it came down to choosing the inspiration for the launch of the Jack Mason watch line in 2015, the Aviation Collection seemed like a no brainer. At the opportunity to launch the first-ever collection for the brand, Jack Mason’s Creative Director Peter Cho wanted to not only design something he would wear today. As a lifelong watch enthusiast and veteran watch designer, Cho also wanted to tip his hat to the historical significance of the watch in its purest form. “I wanted to pay homage to something both classic and iconic with our first collection–something that would represent our direction for the brand,” said Cho.
As we introduce our newest collection of Jack Mason aviation watches, we take a look at some of the features that make Pilot watches and our aviation collection specifically.